Creative Hotel Marketing Ideas to Attract More Customers

The hospitality industry is changing rapidly, due in part to the rise of sites that offer alternative accommodations. Fortunately, there are a number of ways to attract more customers and appeal to a changing market. Adapting to the increase in competition means not only attracting new guests, but encouraging them to return.

One extremely important way to invite visitors is to have an attractive, guest-friendly website that is easy to navigate. Most clients prefer to book hotels online, so make sure they are able to make reservations. If you want to venture beyond the ordinary, include a virtual tour so potential visitors get an idea of what to expect on their visit. A consistently updated blog can also drive more traffic to the site.

Mention local events and attractions to entice visitors to the area, or share some travel tips. You could also offer complimentary stays to other travel bloggers, who will likely write a detailed article about their stay.
Once you have an attractive website, you need to make sure you are active on social media. Include attractive pictures on your hotel slipcovers, and invite guests to share pictures and posts as well.

You can also set up ads on Facebook to bring more attention to your hotel. Build relationships with local tourist boards so that you can not only promote new events, but have the organizers promote your hotel in return. You can also invite businesses to use your space to host conferences and special events.

In addition to social media, you need to monitor sites such as Yelp and TripAdvisor. Reply to reviews as frequently as possible, especially negative reviews. Tactful, respectful responses to negative reviews show that you genuinely care about your business and customers, and give you an opportunity to highlight your strengths. You can also encourage customers to write more reviews by asking them at check out or leaving a business card with a friendly reminder.

Another way to gain reviews and attract more customers is by creating mailing lists. Not only does this allow you send out polite requests for reviews, but it also enables you to start a loyalty program. In general, customers enrolled in loyalty programs return twice as often, so offer incentives based on visits or amount spent. You can also advertise upcoming events that may appeal to prior customers.

If you are short on local events and attractions, consider hosting some of your own. Host art shows, poetry readings, or other events that appeal to broader audiences. These are especially good ideas for weekdays, as they tend to be popular with retirees and college students. You can also create special packages and programs, including some that tie in with newsworthy events like the Royal Wedding or the World Cup.

Finally, try to find ways to offer things that cannot be found at homestyle lodgings. Provide guest experiences like happy hours or yoga classes. Package them together with other services that you offer and advertise them on your site. Doing so may encourage guests to try something new, and most importantly, entice new visitors to your hotel.

Common Colors and Patterns To Find on Today’s Slipcovers

It is exciting to see what types of slipcovers are available for your use today. These include many slipcovers designed with a variety of great colors and patterns in mind. You might be surprised at how attractive these can be for all your uses.

When finding great slipcovers, you have to choose options that come with colors that fit well in your home. An attractive option should blend in with the walls, the floor and other pieces of furniture in your room. It could contrast with other pieces if desired but the key is to simply have something that looks appealing. The color must also be one you are comfortable with.

If anything, some custom slipcovers can allow you to dramatically change the appearance of your furniture. You can take a light-colored sofa and make it darker with a cover on top of it.

With this in mind, you should look around to see what colors are available on today’s slipcovers. You might be surprised at some of the options that are available as well as related patterns.

Traditional Colors Work

Many of today’s slipcovers include a variety of brown, tan and white colors. These match up with the traditional colors you come to expect out of typical sofas and other pieces of furniture. These blend in well in most rooms and don’t create anything far too outlandish or unusual in such a spot.

What About Special Colors?

Blue and red are the most common special colors you can come across when finding great slipcovers. These colors are popular for being eye-catching and for offering dark or light tones depending on the shade. Many slipcovers can come with such appealing tones.

Slight Damask Effects Can Be Added

One pattern to see on a cover is a damask tone. This works with a small series of woven features on its body. These add a few intricate lines that are easy to notice but aren’t necessarily going to stand out or protrude far too much. They will simply blend in with the rest of the furniture to create a nicer overall appearance.

A typical floral pattern can be found in such a damask slipcover. This adds an intricate look that establishes a series of fine lines without being too elaborate.

Heirloom Patterns Are Prominent

An heirloom pattern uses a series of patch-like accents all around the body of a slipcover. The patches are varied in color but they will all fit around the same end of the color spectrum. For instance, a cover may come with a series of red patches that mix well with white ones.

A Lattice Pattern Works

You can also get a lattice pattern on your slipcover. It features a series of lines scattered around the body of your cover. These can mix in well with any color and will create a repeating pattern with lines forming a series of squares or diamonds among other shapes.

All of these options for colors and patterns are worth noticing for your slipcover. Take a look around to see what you feel might fit perfectly on your sofa or other piece of furniture you want to add it onto.